On Wednesday, July 15th, 2026, Second Lady Usha Vance announced the launch of a prize website for her Summer Reading Challenge. The platform allows children to select rewards after submitting their reading logs. The initiative, known as the Second Lady’s Summer Reading Challenge, is designed to address summer learning declines and encourage childhood literacy through friendly competition and incentives. The program includes prizes sponsored by major companies such as Walmart and Crayola. It is open to children between kindergarten and other early education levels across the United States.

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