Japan's Uniqlo sister brand GU aims to enhance its global profile and profitability by hiring a creative director with a background at Italian luxury brand Prada.
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TOKYO — GU, the sister brand of Japan's Uniqlo, unveiled its 2026 fall and winter collection on July 16, 2026, in Tokyo. This launch follows the appointment of a new creative director who previously worked at the Italian luxury brand Prada. GU aims to boost its global recognition and improve profitability through this strategic move.
The collection was displayed in Tokyo, with photography by Yuji Murakami capturing the event.
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