TOKYO — Casio Computer's share price has gained momentum due to strong demand for its Casio Watch series, which features simple and retro designs at affordable prices. This surge comes as the company's G-Shock lineup experiences slumping sales in China. Casio plans to invest its reserves to drive growth and narrow the gap with competitors.

The shift highlights a renewed consumer interest in inexpensive yet well-designed watches, positioning Casio's once maligned "cheap" watches as a new revenue driver.

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