In celebration of National Ice Cream Day, online grocery platform Instacart reported that vanilla was the most-purchased ice cream flavor in the United States in 2025. Vanilla accounted for about 21% of all ice cream orders and was "the single most popular pick in every one of the 50 states and D.C."

Other popular flavors in the top 10 included cookies & cream (5.8%), chocolate fudge/brownie (5.1%), peanut butter (4.7%), mint chocolate chip (4.7%), coffee (4.5%), strawberry (3.7%), and cherry (3.1%).

Steve Christensen, executive director of the Missouri-based North American Ice Cream Association, told Fox News Digital that "ice cream brings people together."

While consumers show interest in healthier ice cream options, data indicates they continue to favor classic flavors and trusted brands. Halo Top, known for marketing itself as a "feel-good treat" with "fewer calories and less sugar than other leading brands, with a good source of protein," was the most-searched ice cream brand from April 2025 through April 2026, according to Google search data analyzed by Innerbody Research.

In terms of sales by dollar, Dairy Foods Magazine reported that Breyers, Blue Bunny, and Turkey Hill were the top-selling brands in 2025. Instacart noted that Breyers accounted for roughly 24% of orders, edging out Ben & Jerry's, with Breyers rounding out the top three.

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