Plaintiff Kursten Owen, an Oregon resident and owner of Elegance & Geekery, LLC, has filed a defamation lawsuit against defendants Kiandria Demone Boyce and Breana Askew over social media allegations accusing Owen of hair accessory design theft. Owen's business, which sells accessories including hair accessories and reported gross receipts of $190,310 in 2024, has operated for eight years.

Defendant Breana Askew, doing business as Breromi, and defendant Kiandria Demone Boyce, a civil rights activist with a large social media following, both reside in Georgia. Owen alleges that Boyce has a history of leveraging her online following to orchestrate mass public complaints to third-party sites such as GiveSendGo and Square to compel actions by those companies.

The lawsuit claims that the defendants conspired to spread defamatory statements heard by an audience exceeding 14 million individuals. These statements actively tagged and directed people toward Owen, including displaying Owen's full name, image, and location in Boyce's case.

On July 15, 2025, Boyce contacted Askew via social media to request Owen's business account information, which Askew provided. On the same day, Boyce made comments about Owen's business.

The federal court denied a motion challenging the factual sufficiency of the claims, allowing the case to proceed with leave to refile after discovery. The court also ruled that the case can remain in Oregon federal court, finding that the defendants purposefully directed their actions at Oregon, establishing jurisdiction.

This case highlights the complex intersection of social media influence, business reputation, and legal accountability across state lines.

Sources

Reason: Lawsuit Over Social Media Allegations of Hair Accessory Design Theft (with a Race Dimension) Can Go Forward