SEOUL — Hybe, the largest talent agency in South Korea, has reported a profit after experiencing losses for three consecutive quarters. This financial turnaround follows the comeback of the K-pop supergroup BTS with all members participating once again.
BTS notably performed at the half-time show during the final match of the men's 2026 FIFA World Cup on July 19, an event that contributed to renewed attention and momentum for the group and their agency.
Hybe is now seeking additional growth drivers beyond BTS, aiming to diversify its business portfolio.
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