On Tuesday, July 28th, 2026, FIFA President Gianni Infantino revealed a plan to create a $20 billion company to run the World Cup, involving private investors such as the Kushner family. This announcement sparked swift opposition from the Union of European Football Associations (UEFA), which stated, “It is not FIFA’s to sell,” emphasizing that “None of us are the owners of football.” The move highlights tensions between FIFA’s leadership and European football authorities over control and commercialization of the sport’s flagship event.

The plan was reported by James Vasina for FRANCE 24 English, based in France, reflecting ongoing debates within the global football community about governance and investment in the World Cup.

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