Future sorority sisters are monetizing their rush experiences by sharing them on social media, revealing a growing business trend on campuses.
ABC News correspondent Hanna Battah explores the expanding commercial side of sorority rush on college campuses across the United States. Some prospective sorority members are capitalizing on their rush experiences by sharing content on social media platforms, turning what was once a private college tradition into a lucrative business opportunity.
This trend highlights how social media is influencing college culture and creating new economic avenues for students involved in Greek life.
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