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On Saturday, August 1, 2026, UEFA, the Union of European Football Associations, expressed support for FIFA's decision to abandon plans to sell a stake in its competitions, including the World Cup, to private investors. UEFA stated in a formal announcement, "UEFA welcomes FIFA’s decision to withdraw its plan to sell a stake in its competitions – including the World Cup – into private hands."
The governing body also committed to collaborating with its associations and other confederations in the coming days and weeks to analyze how the situation arose and to develop measures ensuring such decisions cannot be fast-tracked without proper consultation in the future.
Flags bearing the UEFA logo were seen outside its headquarters in Nyon, Switzerland, underscoring the organization's central role in European football governance.
This move reflects UEFA's intent to work closely with partners and stakeholders to maintain transparency and control over major football competitions.
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