Hyakunousha International, a Hong Kong-based operator of onigiri rice ball shops, is preparing to expand its presence in the United States by establishing a stable rice procurement system. On August 9, 2026, the company announced the launch of a new entity in Japan's Niigata prefecture dedicated to overseeing rice production and marketing.

The move aims to secure rice fields in Niigata and other regions in Japan to ensure a consistent supply of high-quality rice for Hyakunousha's premium onigiri. Currently, the company sells these rice balls in the U.S. at prices ranging from $7.00 to $7.50 each.

This strategic step reflects Hyakunousha's commitment to maintaining product quality as it pushes into the U.S. market.

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