Japanese children's apparel retailer Miki House opened its first directly managed store in southern China on Saturday, August 10, 2026. The new location is situated in a major mall in Shenzhen, Guangdong province. This expansion is part of Miki House's overseas growth strategy as Japan faces declining birth rates.
The Shenzhen store aims to connect the brand with younger consumers, including employees of nearby large companies such as Tencent. This move marks a significant step in Miki House's efforts to establish a global kidswear hub in the region.
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