Foreign carmakers lose more traction in China as luxury stronghold erodes
International luxury car brands from Mercedes-Benz to Land Rover took a further beating in China last month as wealthy consumers continued to shun expensive petrol-powered vehicles. Struggling against competition from China’s rising electric vehicle (EV) powerhouses, international marques would find it more difficult to retain their market share and maintain profitability in the world’s largest automotive market, analysts said. According to data from the China Passenger Car Association (CPCA),...
International luxury car brands from Mercedes-Benz to Land Rover took a further beating in China last month as wealthy consumers continued to shun expensive petrol-powered vehicles.
Struggling against competition from China’s rising electric vehicle (EV) powerhouses, international marques would find it more difficult to retain their market share and maintain profitability in the world’s largest automotive market, analysts said.
According to data from the China Passenger Car Association (CPCA), luxury auto brands reported sales of 162,224 vehicles last month, down 29.5 per cent from the same period in 2025.
The luxury category includes only two indigenous EV brands, BYD’s Yangwang and JAC Group’s Maextro.
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