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business

Shein IPO set to test investor demand as trade barriers rise

Nikkei Asia reporting 7 sentences analyzed 569 captured characters

Draft prospectus notes Q1 loss, EU tariff hit ahead of high-profile Hong Kong debut

Products are displayed at the reception of fast-fashion brand Shein's office in Sao Paulo, Brazil, in December 2025.

The company is set to go public in Hong Kong after failed attempts in New York and London. © Reuters

HONG KONG -- Fast-fashion purveyor Shein is expected to list in Hong Kong within weeks after it cleared key regulatory hurdles and released a draft prospectus late Sunday, testing investors' appetite as global e-commerce momentum wanes and trade barriers proliferate.

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