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Once-hidden coastal town facing disruption as social media influencers transform local life

Some Nantucket locals are pushing back against influencers and overtourism as the tiny island's streets, parking lots and beaches feel increasingly unrecognizable.

Fox News Latest By Kelly McGreal Captured Aug 3, 2026, 12:35 PM
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A battle is brewing on a tiny luxury island 30 miles off the coast of Massachusetts, according to many reports.

Gorgeous scenes of Nantucket have been nearly impossible to miss lately on TikTok and Instagram, with images of weathered-gray cottages, colorful hydrangeas and pristine beaches populating social media platforms.

Yet the island has seen tourism explode, according to some residents and longtime visitors — and locals say they've become inundated by visitors, crowds and noise.

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