Chili's recently gained viral attention on social media after taking aim at rising fast-food prices. An X user, @YellowFlashGuy, posted a photo of a Burger King menu showing a Bacon King sandwich meal, including fries and a drink, priced at $18.19 at one location. The user questioned, "Why should I get this when I could just go to a restaurant?"

In response, Chili's promoted its "Big Crispy Chicken Sandwich 3 for Me" meal, which includes fries, bottomless chips and salsa, and an unlimited drink for $10.99. The chain encouraged consumers by asking, "Why do y'all let fast food play you like this?"

The Bacon King sandwich features two quarter-pound beef patties with bacon, American cheese, ketchup, and mayonnaise on a toasted sesame seed bun. Most Burger King restaurants are locally owned and operated by franchisees.

Chili's highlighted that while the chicken sandwich category has grown significantly, consumers often feel disappointed by the so-called "value" offered by fast-food chains. The restaurant emphasized its commitment to providing "great food, great service and outstanding value."

Brinker International, Chili's parent company, reported in April that Chili's achieved its 20th consecutive quarter of same-store sales growth, with sales up 4%.

Notable Quotes

  • "Why should I get this when I could just go to a restaurant?" — @YellowFlashGuy
  • "Why do y'all let fast food play you like this? Big Crispy Chicken Sandwich 3 for Me with fries, BOTTOMLESS chips and salsa and UNLIMITED drink for $10.99, only at Chili's."
  • "The chicken sandwich category has exploded over the last few years, but consumers continue to feel the empty promise of so-called 'value' from fast-food restaurants." — Chili's
  • "Great food, great service and outstanding value!"
  • "I had the Big Crispy Chicken for lunch yesterday, the food would be close to this price, and better."

Sources