Football's global governing body, FIFA, has announced a plan to sell stakes of up to 20 percent in the World Cup and other events. This move, revealed on Tuesday, July 29th, 2026, has reportedly angered UEFA, the European football governing body. The proposal marks a significant shift in how FIFA intends to manage and monetize its flagship tournament and associated competitions.

The announcement was reported by Al Jazeera, highlighting the global implications of FIFA's strategy to involve external investors in the World Cup's commercial rights. Details on the potential buyers or the structure of the stake sales have not been disclosed.

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